strategic.social
LET ME HELP YOU CREATE A SOCIAL MEDIA CONTENT MACHINE
A CUSTOMIZED SOCIAL MEDIA PLAN FOR YOUR SMALL BUSINESS!
Join over 1000 small businesses inside the strategic.social program for a LIMITED TIME!
EMPOWERING SMALL BUSINESSES!
WHAT CAN STRATEGIC.SOCIAL DO FOR YOU?
Help you beat the stress and overwhelm of social media! Develop – in real-time and automated! – a comprehensive social media plan that will help you:
✔️create high-quality social media content faster and more easily
✔️create social media posts that help grow the community and culture around your small business
✔️create social media that encourages followers to answer your call to action
✔️post content of VALUE – more consistently and with a lot more confidence!
🤔Imagine if every post you created worked for you. If every post satisfied the purpose to engage, grow, and convert a community of potential customers.
“Talented, creative, effective... an amazing job establishing our social media and online presence.” ~Ryan H., General Manager/Director, grocery and liquor store chain
CREATE SOCIAL MEDIA POSTS FASTER, EASIER, BETTER...
With an effective strategy!
Created step-by-step!
In only about an hour!
It's time to beat the overwhelm and procrastination...
to stop wondering how you can
improve your performance
on social media.
YES, YOU CAN...
create all of the social media content for your small business that will:
✔️ Enhance your brand
✔️ Grow a following that cares
✔️ Generate valuable leads!
You want to grow interesting, engaging, and effective social media channels without it taking too much time from the real work — operating your business!
OR
Eating into your precious home and family time!
You understand how important social media is for your business. And you know how big a commitment of time, energy, and even money it is to do it successfully.
It can feel REALLY overwhelming.
And I get it! That's why I've pulled together all of my knowledge and experience over the past decade or more working with small businesses and organizations.
I want you to know...
YOU CAN DO THIS -- AND DO IT BETTER THAN EVER!
With the right tools, resources, and guidance, you can take the reins of your social media and see huge growth in your following, your engagement, and your business.
So, if you're ready to kiss overwhelm goodbye and say, 'hello' to strategic social media – that's efficient and effective – you're in luck:
Empowering small businesses
to take control of their social media -- BETTER THAN EVER!
You've worked hard to develop:
🙋♀️A great vision.
🙋♀️A great product or service.
🙋♀️A great business.
No one can tell your story as well as you!
So, why is it SO HARD to do it through social media??
What if…
You had a plan and vision for each post – in less time, with less effort? And started seeing your following grow almost immediately?
If in only about an hour, you could create a comprehensive social media plan for your business to effectively guide all of your social media efforts to help you:
- Know your people! You can’t speak to them if you don’t know who they are!
- Know what content will interest, entertain, and engage your growing legion of followers
- Generate interest and valuable leads that are relevant to your business
- Keep your channels chock-full of great content in LESS TIME!
IT ALL STARTS WITH A GREAT STRATEGY... THAT'S EASY TO IMPLEMENT.
DESIGNED FOR YOUR SMALL BUSINESS!
Sound too good to be true? Stay with me -- I'm going to show you how!
Here’s the skinny with social media for small business in 2021…
…and that’s where a thoughtful, well-planned SOCIAL MEDIA STRATEGY comes in.
When you develop a simple strategy to understand and know your potential audience and customer; when you know how to genuinely consider what they need – where they feel pain, joy, inspiration, and fun…
That’s when you solve their problem.
That’s when they place their trust in you and share time and space in their busy days with your business.
And it doesn't have to be hard or super time-consuming!
And I'm going to help –walk you through, step-by-step – to develop a complete social media strategy.
FOR YOUR BUSINESS!
THE STRATEGIC SOCIAL METHODOLOGY
STEP #1
What are your goals for social media?
What do you want and need to get out of social media? Use the SMART system to align with your marketing objectives. They can include:
- Increasing traffic to your website or a specific section of your website
- Growing your brand audience
- Increasing followers
- Improving social media engagement
- Generating leads and sales
STEP #2
Understand the WHO
WHO IS YOUR BUSINESS? Tap into exactly WHO you are and content flows!
Who is your customer? Who is your target audience? You can’t speak to them until you know who they are and why your business might be of interest to them.
What is the essential information if you want to turn social media followers into customers for your business?
- Who is your product or service for?
- What problem are you solving for them?
- What motivates them to buy?
- Behaviours, goals, frustrations?
The answers to these questions will help you develop the content that will resonate best.
STEP #3
Identify channels, content, and schedule
With a defined audience, you’ll have a better insight into the social media channels where you’ll be most likely to connect and engage with them.
When you know your platforms, you can consider the content themes that will be best as well as a posting schedule.
When you want to transform your social media there are 2 golden rules you can follow to inform your content decisions.
STEP #4
Metrics that matter!
No matter how you feel about the numbers... they're important!
But the metrics don't have to be hard. This program offers an easy way to keep track and measure your growth month-to-month.
So you can see what's working... and what's not!
With a fast and easy, customized social media strategy,
you can spend less time thinking about your social media – and more time doing what you LOVE:
Growing your business!
INTRODUCING
the EMPOWERED SOCIAL
strategic.social
workshop
Transform your social media approach
…with more focus, more ease, and far less stress!
And turn your following into loyal customers.
Below is everything I include in
strategy development with my clients.
I've put it together for you at a
fraction of the cost!
WHAT'S INCLUDED:
"Goalsetting” Training (value $99)
“Identify the WHO” Training, including Target Audience & Competetive Analysis (value $299)
Content and Scheduling (value $199)
"Metrics That Matter" Training (value $199)
"Beyond Sales" Training including the "Empowered Secret Sauce" (value $199)
BONUS #1: Detailed Platform Guide (value $59)
BONUS #2: 30 Day Post Calendar with 1 Month of Post Inspiration (value $349)
BONUS #3: Empowered Metrics Calculator (value $249)
EMPOWERED BONUS: Introduction to Content Pillars (value $99)
strategic.extra: Complete Empowered Strategy Template Customized to your Business (value $199)
Total Value to my clients: $1950
Usual Online Mini-Workshop Price: $499
TODAY’S PRICE
JUST $47
"From the first steps... to the end results, Tracy came through and then some!" ~France, Avenue Modern Clothing
Who is this workshop for?
If you are a small business or organization with few staff and fewer resources -- BUT want to produce the best, most effective social media you can!
With a little knowledge and a SOLID STRATEGY behind you, no matter how small your business, or what type of business, YOU CAN DO GREAT SOCIAL MEDIA!!
How is this workshop different?
It's brief but comprehensive. This workshop is the result of years of experience, and current up-to-date, boots on the ground expertise.
AND there are a TON of valuable resources you can customize for YOUR business to plan, track, and measure your progress.
Oh... you leave the program with a custom Social Media Strategy that updates automatically with YOUR workbook information.
How much time will it take?
This mini-workshop program is intended to be short and easily consumed. Yet, with a ton of valuable information and resources.
The presentation is only about an hour and the workbook, which will inform your final strategy, is designed to be quick and easy, too – but you can take as little or as much time as you need.
Hello! I'm Tracy.
I know what you're up against!
Not only have I spent over a decade working with small businesses and organizations build their brands and businesses online, but I've been growing my own small businesses for over 25 years!
I KNOW THE CHALLENGES!
Boy, do I?! And I've had to overcome them, myself. As a busy mom, a stressed-out wife, and a TOTAL introvert!
Because I've been there – learned, failed, enjoyed success, learned more, failed again... you know the routine – I want to offer my expertise and years of experience to help you...
Help yourself.
Rather than spending money you don't have on a pricey consultant or social media manager.
I'm committed to empowering small business owners to experience autonomy and self-reliance over their social media marketing -- successfully.
Because I know you can do this!
With the right knowledge and resources, and just a little hand-holding you can:
✔️ Build your brand
✔️ Grow your following
✔️ Increase engagement
✔️Increase web traffic
✔️ Generate valuable leads
“Thank you so, so much! We’ve been struggling to keep up with our social media. Purchased the program instead of hiring a consultant — I feel like I can take this on!" ~Jenny, Restauranteur
and TRANSFORM your social media!
More than tactics, strategic.social is the STRATEGY – your roadmap to more effective, more engaging social media!
When you walk away from strategic.social
you’ll know how to…
- Set ambitious, yet realistic and relevant, goals
- Explore the WHO -- your business, your audience, and your competition
- Identify the content that will resonate best with your audience -- HINT: it's more than just promotion!
- Measure and assess your progress – vital to your success!
My goals:
🙋♀️Empower small businesses to take control of their social media
🙋♀️To offer simplicity, time-saving, and ease and reduce the marketing burden
🙋♀️Provide easy-to-understand and implement education, tools, and resources to help small businesses feel autonomous, competent, and successful!
Walk you through each step to
create a complete social media strategy.
FOR YOUR BUSINESS!
YOU CAN DO THIS!
WITH THE RIGHT SUPPORT & TOOLS TO MAKE IT HAPPEN!
STRATEGIC.SOCIAL:
"Goalsetting” Training (value $97)
“Identify the WHO” Training, including Target Audience & Competetive Analysis (value $297)
Content and Scheduling (value $197)
"Metrics That Matter" Training (value $197)
"Beyond Sales" Training (value $97)
"Empowered Secret Sauce (value $97)
BONUS #1: Detailed Platform Guide (value $57)
BONUS #2: 30 Day Post Calendar with 1 Month of Post Inspiration (value $347)
BONUS #3: Empowered Metrics Calculator (value $247)
EMPOWERED BONUS: Introduction to Content Pillars (value $97)
strategic.extra: Complete Empowered Strategy Template Customized to your Business (value $197)
Total Value to my clients: $1927
Usual Online Mini-Workshop Price: $897
TODAY’S PRICE
JUST $47
My social media was just stuck. It's been less than a month since strategic social and I've added 150 new followers!”
~Doni, Gift Shop
